PATTISON Outdoor launches PULSE platform
Analysis based on 7 articles · First reported Jun 05, 2026 · Last updated Jun 05, 2026
The launch of PULSE by PATTISON Outdoor is expected to enhance the precision and accountability of out-of-home advertising campaigns, potentially leading to increased investment in the sector. This innovation could provide a competitive advantage for PATTISON Outdoor, positively impacting its market position and potentially its parent company, Jim Pattison Group.
PATTISON Outdoor, Canada's largest out-of-home advertising company, launched PULSE by PATTISON on June 5, 2026. This new audience planning platform, built in partnership with Vieta Technologies, is designed to revolutionize OOH planning, particularly for transit and airport advertising. PULSE integrates over 20 billion data points from partners like Alphabet Inc. General Transit Feed Specification, List of assets owned by Bell Media, Auren Hoffman, and Cirium Aviation Analytics. It enables brands to identify target audiences more precisely, optimize campaigns based on various objectives, and visualize planning interactively. The platform supports PATTISON Outdoor's extensive network, including 39 transit authorities and 17 airports nationwide, such as Toronto Pearson International Airport. This initiative aims to set a new industry benchmark for data-driven OOH media planning and evaluation.
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