Top entities: Gartner, Dan McIntyre, North American Cobalt Inc., United Kingdom, Europe.

What category does this event fall under?

Business — classified as survey results.

What is the sentiment of coverage?

Aggregate sentiment score: 20 on a -100 to +100 scale (negative = critical coverage, positive = favorable coverage).

What were the key actions taken?

Gartner conducted survey · Gartner hosted symposium · Dan McIntyre commented on findings

Is this event still developing?

This is an active story, last updated Jun 08, 2026. Coverage continues to evolve.

Business survey results

Gartner 2026 CMO Spend Survey Results

Q: When did this event occur?

First reported Jun 08, 2026; last updated Jun 08, 2026.

Q: What is the market impact?

Direct. The survey results from 'Gartner' indicate a significant shift in marketing budgets towards digital channels and customer acquisition, driven by AI.

Analysis based on 7 articles · First reported Jun 08, 2026 · Last updated Jun 08, 2026

Sentiment

Attention

Articles

Market Impact

Direct

Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard

Market Impact

The survey results from 'Gartner' indicate a significant shift in marketing budgets towards digital channels and customer acquisition, driven by AI. This trend suggests increased investment opportunities in digital marketing technologies and services, potentially benefiting companies in the ad-tech and marketing software sectors. The emphasis on human skills alongside AI also highlights the ongoing demand for marketing talent.

Marketing Technology

Event Summary

Gartner's 2026 CMO Spend Survey reveals that awareness and conversion now constitute 62.6% of total media spend, reflecting a shift towards digital channels and customer acquisition, largely influenced by AI. The survey, conducted among 401 CMOs in North American Cobalt Inc., the United Kingdom, and Europe, also highlights that labor's share of marketing budgets has increased to 24.5%, indicating that AI's value is dependent on people, skills, and execution. 'Gartner' analysts, including Dan McIntyre, are discussing these findings at the 'Gartner Marketing Symposium/Xpo' in United States — Denver, emphasizing the need for strategic investment in both AI and human capability to achieve business results.

Key Actions

90 Gartner conducted survey

85 Gartner hosted symposium

70 Dan McIntyre commented on findings

Entities Involved

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Gartner

Gartner conducted the 'Gartner 2026 CMO Spend Survey' and is presenting its findings at the 'Gartner Marketing Symposium/Xpo', solidifying its position as an authority on AI and marketing trends. This event enhances its reputation and visibility.

Importance 100 Sentiment 20

per

Dan McIntyre

Dan McIntyre, VP Analyst and Chief of Research at 'Gartner', provided key insights and commentary on the survey findings, highlighting the strategic implications of AI in marketing.

Importance 70 Sentiment 10

priv

North American Cobalt Inc.

North American Cobalt Inc. is one of the regions where the 'Gartner 2026 CMO Spend Survey' was conducted, providing data points for the survey's findings.

Importance 30 Sentiment 0

cnt

United Kingdom

The United Kingdom is one of the regions where the 'Gartner 2026 CMO Spend Survey' was conducted, contributing to the survey's global perspective.

Importance 30 Sentiment 0

loc

Europe

Europe is one of the regions where the 'Gartner 2026 CMO Spend Survey' was conducted, providing a broader scope for the survey's analysis.

Importance 30 Sentiment 0

loc

United States — Denver

United States — Denver is the location where the 'Gartner Marketing Symposium/Xpo' is taking place, hosting the discussions on the survey results.

Importance 20 Sentiment 0

NEWSDESK

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