Snapshot from Jun 25, 2026 at 22:38 UTC. For live data and tracking: View Live
Events / Business / The Hashgraph Group, Merck...
Business strategic collaboration

The Hashgraph Group, Merck collaborate on EU Digital Product Passport

Analysis based on 8 articles · First reported Jun 09, 2026 · Last updated Jun 09, 2026

Sentiment
60
Attention
4
Articles
8
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard
Market Impact

This collaboration between The Hashgraph Association and Merck & Co. is expected to positively impact the technology and pharmaceutical sectors by providing a robust solution for supply chain transparency and regulatory compliance. Companies in various sectors will likely adopt this integrated system to meet the European Union's Digital Product Passport and deforestation traceability requirements, potentially increasing demand for Hedera (distributed ledger)-based solutions.

Pharmaceuticals Technology Supply Chain
Event Summary

The Hashgraph Association (THG) and Merck & Co. have announced a strategic collaboration to extend THG's TrackTraceDigital Product Passport (DPP) platform. This initiative integrates THG's Hedera (distributed ledger)-powered digital traceability infrastructure with Merck & Co.'s M-Trust physical authentication technology. The goal is to help businesses comply with the European Union's incoming product transparency regulations, including the Ecodesign for Sustainable Products Regulation (ESPR) and the EU Deforestation Regulation (EUDR). The combined solution offers a single trust system for proof of quality, traceability, authenticity, and value transfer across various sectors, from pharmaceuticals to luxury goods. This collaboration is expected to enhance product trust, quality, and sustainability in global supply chains.

Key Actions
95 The Hashgraph Association announced collaboration Merck & Co.
70 Merck & Co. participated in program The Hashgraph Association
50 The Hashgraph Association launched platform
50 The Hashgraph Association deployed platform India
50 The Hashgraph Association deployed platform Philippines
40 The Hashgraph Association launched product
Entities Involved
ngo
The Hashgraph Association
The Hashgraph Association (THG) is a key player in this collaboration, extending its TrackTraceDigital Product Passport (DPP) platform. This partnership enhances THG's market position in Web3 and AI technology for enterprise solutions.
Importance 90 Sentiment 70
stock
Merck & Co.
Merck & Co. is collaborating with The Hashgraph Association to integrate its M-Trust physical authentication technology, aiming to meet EU product transparency regulations and enhance its supply chain solutions.
Importance 90 Sentiment 60
alliance
European Union
The European Union's incoming product transparency regulations, such as the Ecodesign for Sustainable Products Regulation (ESPR) and EU Deforestation Regulation (EUDR), are the primary drivers for this collaboration, creating a demand for the integrated solution.
Importance 80 Sentiment 40
crypto
Hedera (distributed ledger)
Hedera (distributed ledger) serves as the underlying network for The Hashgraph Association's digital traceability infrastructure, providing a single source of truth for product passports and enhancing its adoption in enterprise solutions.
Importance 70 Sentiment 50
ngo
The Hashgraph Association
The Hashgraph Association enabled this initiative through its Enterprise Accelerator Program, supporting the integration of digital and physical authentication technologies.
Importance 40 Sentiment 50
per
Stefan Deiss
Stefan Deiss, CEO and Co-Founder of The Hashgraph Association, provided commentary on the importance of bridging physical and digital worlds for high-stakes supply chains.
Importance 30 Sentiment 60
per
Thomas Endress
Dr. Thomas Endress, Executive Director, Head of M-Trust in Group Science & Technology Office of Merck & Co., emphasized the need for end-to-end trust infrastructure in modern supply chains.
Importance 30 Sentiment 60
cnt
India
The Hashgraph Association's EcoGuard carbon credit platform has been deployed with government institutions in India.
Importance 10 Sentiment 0
cnt
Philippines
The Hashgraph Association's EcoGuard carbon credit platform has been deployed with government institutions in the Philippines.
Importance 10 Sentiment 0
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