Jabra Releases Bad Meetings Report
Analysis based on 6 articles · First reported Jun 09, 2026 · Last updated Jun 09, 2026
The report by GN Store Nord — Jabra highlights significant productivity losses for companies due to inefficient meetings, potentially driving demand for collaboration technology solutions. This could positively impact companies like GN Store Nord — Jabra and its parent company, SK Group, that offer such solutions, as businesses seek to mitigate these costs.
GN Store Nord — Jabra released its 'Cost of Bad Meetings Report' on June 9, 2026, revealing that inefficient meetings, technology failures, and unclear outcomes are costing large enterprises up to $130 million annually in lost productivity. The study, conducted by Toluna, surveyed over 2,300 knowledge workers across seven markets, highlighting that 58% of meeting time is considered unnecessary and nearly six in 10 meetings require follow-up. Holger Reisinger of GN Store Nord — Jabra emphasized that bad meetings are a financial risk, not just an irritation. The report also noted that technology challenges lead to 11 minutes lost per hybrid meeting and contribute to remote participants feeling excluded. Meeting fatigue is prevalent, with 87% of employees experiencing 'meeting dread'. While AI tools are being explored, GN Store Nord — Jabra suggests they cannot fix fundamentally broken meetings, advocating for foundational improvements in meeting culture and technology.
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