EU Commission publishes AI content labelling code

The International — European Commission>>> has published the final Code of Practice on marking and labelling AI-generated content. This voluntary code outlines practical steps for providers and deployers of generative AI systems to meet the transparency obligations of the Artificial Intelligence Act>>>, which will apply from August 2, 2026. These obligations require clear labelling of deepfakes and AI-generated or AI-manipulated text on matters of public interest, as well as informing users when interacting with AI systems. The code, drafted by independent experts with stakeholder input, aims to help citizens recognize AI-altered content, reducing deception and misinformation. Henna Virkkunen>>>, International — European Commission Vice President, highlighted the importance of transparency for public trust. The code is now open for signatures, and its approval by the International — European Commission>>> and the AI Board will allow signatories to demonstrate compliance with the Artificial Intelligence Act>>>.