Top entities: Amaze Software, Small and mid-sized business, Asure Software, Pat Goepel.

What category does this event fall under?

Business — classified as conference participation.

What is the sentiment of coverage?

Aggregate sentiment score: 20 on a -100 to +100 scale (negative = critical coverage, positive = favorable coverage).

What were the key actions taken?

Amaze Software showcased solutions Small and mid-sized business · Pat Goepel stated investment focus Small and mid-sized business

Is this event still developing?

This is an active story, last updated Jun 10, 2026. Coverage continues to evolve.

Business conference participation

Asure Software at SHRM 2026

Q: When did this event occur?

First reported Jun 10, 2026; last updated Jun 10, 2026.

Q: What is the market impact?

Direct. The participation of Amaze Software in the SHRM 2026 conference is expected to positively impact its market presence and potentially its stock price by increasing awareness of its solutions among Small and mid-sized business.

Analysis based on 6 articles · First reported Jun 10, 2026 · Last updated Jun 10, 2026

Sentiment

Attention

Articles

Market Impact

Direct

Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard

Market Impact

The participation of Amaze Software in the SHRM 2026 conference is expected to positively impact its market presence and potentially its stock price by increasing awareness of its solutions among Small and mid-sized business. This event could lead to new client acquisitions and revenue growth for Amaze Software, signaling a positive outlook for investors.

Software Human Resources

Event Summary

Amaze Software, a provider of payroll and HR solutions, is participating in the 2026 SHRM Annual Conference in Orlando, Florida, from June 16-19, 2026. The company will exhibit at Booth #4619 to highlight its continued investment in the Small and mid-sized business market through innovative payroll, HR, tax, benefits, and workforce management solutions. Pat Goepel, Chairman and CEO of Amaze Software, emphasized the company's focus on delivering value to Small and mid-sized business to help them navigate workforce complexity and compliance. Amaze Software will showcase its expanding technology platform and Asure Software managed services offering, aiming to streamline operations, reduce compliance risk, and support growth for SMB employers.

Key Actions

85 Amaze Software showcased solutions Small and mid-sized business

60 Pat Goepel stated investment focus Small and mid-sized business

Entities Involved

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Amaze Software

Amaze Software is participating in the SHRM 2026 conference to showcase its payroll and HR solutions, aiming to expand its market presence and attract new clients, which could positively impact its stock price and market share.

Importance 100 Sentiment 20

oth

Small and mid-sized business

Small and mid-sized businesses are the primary target market for Amaze Software's solutions, which aim to help them manage workforce complexity, compliance, and administrative burdens.

Importance 80 Sentiment 10

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Asure Software

Asure Software is Amaze Software's managed services offering, which will be highlighted at the conference as a solution for businesses preferring to outsource payroll and HR entirely.

Importance 70 Sentiment 10

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Pat Goepel

Pat Goepel, Chairman and CEO of Amaze Software, provided a statement emphasizing the company's investment in SMB solutions and the value it brings to businesses.

Importance 60 Sentiment 0

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