World Fertility Project 'Break Taboo' Campaign
Analysis based on 8 articles · First reported Jun 10, 2026 · Last updated Jun 10, 2026
The 'Break the Taboo' campaign, led by the World Fertility Project and Pregnantish, aims to increase awareness and reduce stigma around infertility. This could lead to increased demand for fertility treatments and services, positively impacting companies like IVI RMA Global, Australia — Melbourne, and United States — New York in the healthcare and pharmaceutical industries.
The World Fertility Project, produced by Pregnantish, announced the return of its international 'Break the Taboo' campaign, launching June 17 for World Infertility Awareness Month. The campaign aims to challenge the stigma surrounding infertility and increase awareness of barriers to fertility care worldwide. It involves patients, healthcare professionals, advocates, and organizations across six continents. Key figures like Andrea Syrtash, Founder of Pregnantish, emphasize that infertility is a global health issue affecting 1 in 6 people. Returning partner IVI RMA Global will amplify the campaign, with support from specialists like Dr. Filipa Rafael, Dr. Joseph Sgroi (Australia — Melbourne), and Dr. Brian Levin (United States — New York). Participants are encouraged to share their 'Break the Taboo' moments on social media using #BreakTheTaboo and #World Fertility Project.
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