Snapshot from Jun 25, 2026 at 22:38 UTC. For live data and tracking: View Live
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Esther López

Tracked across 1 events · 6 articles · First seen Jun 09, 2026 · Last active Jun 10, 2026

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Business
PubMatic, an AI-powered ad tech company, has launched its first agentic advertising campaign in Spain, partnering with Havas for client Telefónica — Movistar México, a brand of Telefónica. The campaign utilized PubMatic's proprietary AI operating…
Impact: Esther López, Head of Media at Telefónica, commented on the rigor and performance of agentic AI, stating it is the foundation for smarter and more responsible media investment.
Jun 09, 2026 · 6 articles
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