Snapshot from Jun 25, 2026 at 22:38 UTC. For live data and tracking: View Live
Events / Business / PubMatic launches AgenticOS in Spain
Business product launch

PubMatic launches AgenticOS in Spain

Analysis based on 6 articles · First reported Jun 09, 2026 · Last updated Jun 10, 2026

Sentiment
60
Attention
4
Articles
6
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard
Market Impact

The successful launch of PubMatic's AgenticOS in Spain, in partnership with Havas and Telefónica's Telefónica — Movistar México, demonstrates the growing adoption of AI-powered ad tech. This could lead to increased investment in programmatic advertising solutions and potentially boost the stock performance of PubMatic as its technology gains wider acceptance and market share.

Advertising Telecommunications Technology
Event Summary

PubMatic, an AI-powered ad tech company, has launched its first agentic advertising campaign in Spain, partnering with Havas for client Telefónica — Movistar México, a brand of Telefónica. The campaign utilized PubMatic's proprietary AI operating system, AgenticOS, which employs autonomous agents to plan, manage, and optimize Connected TV (CTV) campaigns in real-time. This initiative marks a significant milestone in the adoption of agentic AI in programmatic media buying across Europe, aiming for enhanced automation, transparency, and efficiency. The campaign achieved impressive results, with CPM 18% below target and impressions exceeding target by 23%, while reducing setup time by up to 80%. This success validates the effectiveness of agentic technology and positions PubMatic for further expansion in the EMEA region, following previous campaigns in the Netherlands and France.

Key Actions
100 PubMatic launched campaign Spain
95 AgenticOS executed campaign
90 Havas partnered PubMatic
80 Telefónica — Movistar México participated in campaign PubMatic
70 PubMatic expanded presence
Entities Involved
stock
PubMatic
PubMatic launched its AgenticOS platform in Spain, demonstrating its AI-powered ad tech capabilities and expanding its market presence in Europe. This successful campaign validates its technology and could lead to increased adoption and revenue.
Importance 100 Sentiment 70
oth
AgenticOS
AgenticOS is PubMatic's proprietary AI operating system that was used to execute the agentic advertising campaign, demonstrating its capabilities in real-time campaign planning, management, and optimization.
Importance 90 Sentiment 0
priv
Havas
Havas partnered with PubMatic to execute the first agentic advertising campaign in Spain for Telefónica — Movistar México, showcasing its adoption of advanced AI technology in programmatic media buying and enhancing its service offerings to clients.
Importance 80 Sentiment 50
subs
Telefónica — Movistar México
Telefónica — Movistar México, a brand of Telefónica, was the client for the agentic advertising campaign, benefiting from improved efficiency and performance in its CTV advertising efforts. This demonstrates its willingness to adopt innovative ad tech solutions.
Importance 70 Sentiment 50
stock
Telefónica
Telefónica, as the parent company of Telefónica — Movistar México, benefits from the successful implementation of agentic AI in its advertising campaigns, which could lead to more efficient marketing spend and improved brand visibility for its services.
Importance 60 Sentiment 40
cnt
Spain
Spain is the market where PubMatic launched its first agentic advertising campaign, indicating a growing adoption of advanced ad tech and AI solutions within its Connected TV market.
Importance 50 Sentiment 20
per
Germán Becker
Germán Becker, Digital Transformation Manager at Havas Media Network, provided commentary on the success of the agentic AI campaign, highlighting its transformative potential for media planning and activation in CTV.
Importance 30 Sentiment 0
per
Diego Morales
Diego Morales, Director, Advertiser Solutions at PubMatic, emphasized that agentic technology is no longer a pilot concept, validating its effectiveness through the successful campaign in Spain.
Importance 30 Sentiment 0
per
Esther López
Esther López, Head of Media at Telefónica, commented on the rigor and performance of agentic AI, stating it is the foundation for smarter and more responsible media investment.
Importance 30 Sentiment 0
priv
Abovo Maxlead
Abovo Maxlead previously used PubMatic's AgenticOS for campaigns in the Netherlands, contributing to the platform's accelerating EMEA expansion.
Importance 10 Sentiment 0
priv
Amnet
Amnet previously used PubMatic's AgenticOS for campaigns in France for its client ThaiBev, further underscoring the platform's growing momentum in the region.
Importance 10 Sentiment 0
cnt
Netherlands
The Netherlands was a market where PubMatic's AgenticOS had previous success with Abovo Maxlead.
Importance 10 Sentiment 0
cnt
France
France was a market where PubMatic's AgenticOS had previous success with Amnet for ThaiBev.
Importance 10 Sentiment 0
priv
ThaiBev
ThaiBev was a client of Amnet for a previous AgenticOS campaign in France.
Importance 5 Sentiment 0
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