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Entities / People / Germán Becker
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Germán Becker

Tracked across 1 events · 6 articles · First seen Jun 09, 2026 · Last active Jun 10, 2026

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PubMatic launches AgenticOS in Spain
PubMatic, an AI-powered ad tech company, has launched its first agentic advertising campaign in Spain, partnering with Havas for client Telefónica — Movistar México, a brand of Telefónica. The campaign utilized PubMatic's proprietary AI operating…
Impact: Germán Becker, Digital Transformation Manager at Havas Media Network, provided commentary on the success of the agentic AI campaign, highlighting its transformative potential for media planning and activation in CTV.
Jun 09, 2026 · 6 articles
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