Pernod Ricard

Pernod Ricard, a major player in India's spirits market, is facing increased operational costs due to higher prices of packaging materials and import duties. This situation could impact its profitability and market share if costs cannot be passed on to consumers.

Pernod Ricard's shares fell by 1% due to the threat of Chinese tariffs. The company has prior experience with Chinese anti-dumping investigations and duties.

Pernod Ricard is in ongoing talks with Brown-Forman for a potential merger. This potential deal is seen as partly defensive, as the spirits industry faces slowing sales and generational shifts in consumer drinking habits.

Pernod Ricard made significant offers during the Indian Institute of Management Mumbai placement season.

Pernod participated in the Recruit AI Summit 2025, indicating its interest in AI-driven recruitment strategies. Its involvement suggests a forward-looking approach to talent acquisition.