The Swatch Group
Tracked across 2 events · 17 articles · First seen Aug 18, 2025 · Last active May 25, 2026
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Impact: The Swatch Group issued an apology and removed an ad campaign after it was widely condemned as racist in China, leading to a drop in its shares and calls for a boycott. This incident adds to existing challenges for The Swatch Group, including declining sales in China and tariffs on exports to the United States.
Aug 18, 2025 · 11 articles
Business
The launch of limited-edition 'Royal Pop' watches, a collaboration between The Swatch Group and Audemars Piguet, descended into chaos in several European cities and United States — New York City. Hundreds of people queued for…
Impact: The Swatch Group experienced chaotic scenes and store closures during the launch of its 'Royal Pop' watches, leading to negative publicity and safety concerns.
May 16, 2026 · 6 articles
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The Swatch Group launched watchesSwatch Audemars Piguet...
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The Swatch Group closed storesSwatch Audemars Piguet...
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