Global Tablet Market Recovers in 2025, Apple Leads
Analysis based on 14 articles · First reported Feb 04, 2026 · Last updated Feb 04, 2026
The global tablet market's recovery in 2025, with a 9.8% increase in shipments, indicates a positive trend for consumer electronics. However, anticipated memory constraints and rising prices in 2026 could pressure vendors, impacting profitability and potentially leading to more selective growth opportunities.
The global tablet market experienced a significant recovery in 2025, with shipments rising 9.8% year-on-year to 162 million units, marking the highest annual volume since 2020. Q4 2025 saw shipments reach 44 million units, also up 9.8%. Central & Eastern Europe and Asia Pacific were the fastest-growing regions. Apple Inc. solidified its lead as the top vendor, with a 16.5% increase in iPad shipments, driven by strong demand for its latest models. Samsung Electronics, while second, faced a 9.2% decline in shipments. Lenovo showed strong growth at 36%, followed by Huawei (14.8%) and Xiaomi (10.1%). Informa===Omdia, a technology research group, highlighted seasonal holiday demand and vendor pre-build activity as key drivers. However, Informa===Omdia anticipates increasing pressure on tablet demand in 2026 due to memory market disruptions and rising prices. Vendors are expected to focus on premium models, education demand, cross-OS functionality, and AI-driven experiences, exemplified by Lenovo's Qira and the collaboration between Apple Inc. and Alphabet Inc.===Google on Gemini for Apple Intelligence.
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