Arabian Travel Market 2026: Asia-GCC Tourism Boom
Analysis based on 11 articles · First reported Feb 11, 2026 · Last updated Feb 12, 2026
The increased participation of Asian exhibitors at Arabian Travel Market (ATM) 2026, driven by surging outbound tourism from the Gulf Cooperation Council (GCC) to Asia, signals a positive outlook for the tourism and hospitality sectors in both regions. This trend is expected to boost economic ties and investment in tourism infrastructure, particularly benefiting Asian destinations like Thailand.
The Arabian Travel Market (ATM) 2026, scheduled for May 4-7 at the Dubai World Trade Centre, is set to see a significant increase in Asian participants. This surge reflects the growing interest from Gulf Cooperation Council (GCC) travelers in Asian destinations such as Thailand, Malaysia, Singapore, Vietnam, and Japan, driven by competitive airfares, improved connectivity, and a desire for diverse cultural experiences. The Airports Council International (ACI) World forecasts a 5.9% rise in passenger traffic from the Middle East to Southeast Asia in 2025. The 2025 Arabian Travel Market (ATM) Travel Trends Report, in collaboration with Tourism, highlights Thailand's strong position to capture more of the Middle Eastern travel market. Key Asian tourism boards and hospitality brands, including the Thailand===Tourism Authority of Thailand and Hilton Worldwide Holdings===Hilton Hotels & Resorts, will participate. The event will feature a panel discussion on the 'Asia-GCC Corridor: The Next Great Growth Engine,' emphasizing the high spending power of Gulf Cooperation Council (GCC) tourists and strengthening economic ties between the regions, with trade projected to reach $802 billion by 2030.
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