Asia

Asia is the most exposed region to the energy trade turmoil as it relies heavily on imported fuel, much of it shipped through the Strait of Hormuz. Sustained spikes in oil prices would ripple through Asian economies, straining transport, industry, and households.

Asia is experiencing a surge in tourism from the Gulf Cooperation Council (GCC) region, driven by competitive airfares, stronger connectivity, and a growing desire for new cultural experiences. Asian exhibitors and tourism boards are increasing their participation in Arabian Travel Market (ATM) 2026.

Asia's beverage and bar industry is experiencing renewed growth, driven by premiumization and younger consumer demand. The Bar & Drinks Shanghai aims to be a high-impact gateway for international brands to access and expand within the broader Asian market.

Asia's manufacturers raised purchasing volumes, making its supply chains their busiest since November 2024 and underpinning the global expansion in procurement activity.

The campaign for Kao Corporation===Wilfrid Laurier is specifically targeting nine Asian countries and regions, aiming to unify brand communication and product specifications across this diverse market.