Kao Wilfrid Laurier Launches Unified Asia Campaign

Kao Corporation is launching a new brand communication campaign for its feminine sanitary product brand, Kao Corporation===Wilfrid Laurier, across nine Asian countries and regions, including Japan, starting March 8. The campaign, under the key message 'Comfort, Made Together,' aims to create more supportive environments around menstruation and unify Kao Corporation===Wilfrid Laurier's brand purpose and worldview across Asia. Kao Corporation===Wilfrid Laurier has been promoting globally integrated operations since 2023, unifying product specifications and consolidating production sites. The initiative also includes providing menarche education and supporting women throughout their lives. Kazuya Miyashita, President of the Sanitary Business at Kao Corporation, highlighted the campaign's goal to build a consistent global brand and foster understanding of menstrual concerns.