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Business AI research release

Cognizant Research: Custom AI Solutions Preferred

Analysis based on 14 articles · First reported Mar 10, 2026 · Last updated Mar 10, 2026

Sentiment
50
Attention
4
Articles
14
Market Impact
Direct
Live prominence charts, article sentiment distribution, and event development timeline available on the NewsDesk Dashboard
Market Impact

The research from Cognizant indicates a strong market preference for custom AI solutions and IT services firms, suggesting a positive outlook for companies like Cognizant that position themselves as 'AI Builders'. This could lead to increased investment in tailored AI development and services, impacting the competitive landscape for technology and consulting firms.

Information technology Consulting Banking
Event Summary

Cognizant released new research on March 10, 2026, indicating that companies adopting AI overwhelmingly prefer IT services firms, specifically 'AI Builder' firms, for designing and building custom, full-stack AI solutions. The study, based on 600 AI decision-makers and 38 senior executives, found that custom solutions and flexible engagement models are prioritized over pricing and time to value. Enterprises reject generic AI solutions due to lack of industry expertise and integration issues. Key challenges in AI adoption include regulatory concerns, demonstrating ROI, and unclear AI strategy. Cognizant's CEO, Ravi Kumar S., and Chief AI Officer, Babak Hodjat, emphasized the need for purpose-built AI and comprehensive engineering support. The research highlights a shift from AI experimentation to partnering with firms capable of integrating and operating AI systems at scale, benefiting IT services firms like Cognizant.

Key Actions
100 Cognizant released new research on AI adoption preferences
70 Ravi Kumar S. commented on the importance of purpose-built AI solutions
60 Babak Hodjat emphasized the need for engineering and integrating AI systems
Entities Involved
stock
Cognizant
Cognizant released new research highlighting the preference for custom AI solutions and IT services firms in AI adoption, positioning itself as a leading 'AI Builder'. This research reinforces Cognizant's expertise and strategic direction in the evolving AI market.
Importance 100 Sentiment 60
per
Ravi Kumar S.
As CEO of Cognizant, Ravi Kumar S. emphasized that AI success requires purpose-built solutions and highlighted Cognizant's role as an 'AI Builder' in bridging AI experimentation to measurable enterprise value.
Importance 70 Sentiment 50
per
Babak Hodjat
As Chief AI Officer at Cognizant, Babak Hodjat's remarks align with the research findings, stressing the need for significant engineering, integration, governance, and operation support for AI systems, further solidifying Cognizant's position.
Importance 60 Sentiment 50
cnt
United States
The United States was one of the countries where qualitative interviews were conducted for Cognizant's AI adoption research.
Importance 10 Sentiment 0
cnt
Germany
Germany was one of the countries where qualitative interviews were conducted for Cognizant's AI adoption research.
Importance 10 Sentiment 0
cnt
Singapore
Singapore was one of the countries where qualitative interviews were conducted for Cognizant's AI adoption research.
Importance 10 Sentiment 0
cnt
Australia
Australia was one of the countries where qualitative interviews were conducted for Cognizant's AI adoption research.
Importance 10 Sentiment 0
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Relationships
Ravi Kumar S. related ↔ Cognizant
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