Lee Jae Myung & Starbucks

Lee Jae Myung: Lee Jae Myung, the President of South Korea, publicly condemned Starbucks' campaign, calling it 'inhumane and disgraceful behavior' and demanding an apology, amplifying the public backlash.

Starbucks: Starbucks, through its South Korean operation, launched a controversial marketing campaign that led to public outrage, boycotts, and a significant drop in sales. The company issued multiple apologies and initiated an investigation.