Apple Inc. & Samsung Electronics
76 shared events · Importance 15 · Last updated May 10, 2026
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Business
Apple Inc.: Apple Inc. emerged as the global smartphone market leader in 2025, capturing a 20% share and recording the fastest growth among top brands, driven by strong demand for its iPhone 17 and iPhone 16 series.
Samsung Electronics: Samsung Electronics finished 2025 in second place with a 19% market share, experiencing modest shipment growth, but facing pressure in Americas and Western Europe.
Jan 12, 2026 · 7 articles
Business
Apple Inc.: Apple Inc. is exploring new chip manufacturing partners, Intel Corporation and Samsung Electronics, to diversify its supply chain away from TSMC (TSMC) due to geopolitical risks and current chip shortages. This move aims to secure future production and reduce reliance on a single region.
Samsung Electronics: Samsung Electronics has been visited by Apple Inc. executives regarding its advanced chip plant in Texas. A partnership with Apple Inc. would greatly benefit Samsung Electronics, a competitor in the smartphone market, by providing an endorsement and boosting its foundry business.
May 05, 2026 · 6 articles
Regulatory
Apple Inc.: Apple Inc. benefits from the tariff exemptions, which reduce potential cost increases for accessing the United States market for its products.
Samsung Electronics: Samsung Electronics benefits from the tariff exemptions, which reduce potential cost increases for accessing the United States market for its products.
Apr 12, 2025 · 6 articles
Business
Apple Inc.: Apple Inc. retained its top position in the tablet market, shipping 14.8 million units and growing 7.9% year on year, supported by the iPad Air.
Samsung Electronics: Samsung Electronics ranked second in tablet shipments but faced pricing pressures, with shipments declining 12.6% year on year.
May 07, 2026 · 6 articles
International
Apple Inc.: Apple Inc. reported better-than-expected profits, leading to a 3.3% rally in its stock and significantly contributing to the S&P 500's rise.
Samsung Electronics: Samsung Electronics's market capitalization surpassed $1 trillion, driven by huge demand for its AI chips, making it a standout performer in the equity rally.
May 03, 2026 · 19 articles
International
Apple Inc.: Apple Inc. was noted as attracting significant investor flows within the tech sector, contributing to the overall market rally.
Samsung Electronics: Samsung Electronics jumped significantly, topping a $1 trillion market value, due to strong demand for semiconductors and its role in the AI ecosystem.
May 06, 2026 · 10 articles
Business
Apple Inc.: Apple Inc. has engaged in exploratory discussions with Samsung Electronics about potentially using Samsung to produce main processors for its devices in the US, offering a secondary option to TSMC.
Samsung Electronics: Samsung Electronics achieved a market capitalization of over $1 trillion for the first time, driven by strong demand for its AI chips and a surge in its stock price. This milestone makes it the second Asian company to reach this valuation.
May 06, 2026 · 38 articles
Business
Apple Inc.: Apple Inc. entered a multi-year deal with Alphabet Inc. to base its next-generation AI models on Google's Gemini, which is a significant endorsement of Alphabet Inc.'s AI capabilities. Apple Inc. was also surpassed by Alphabet Inc. in market capitalization.
Samsung Electronics: Samsung Electronics plans to double the number of its mobile devices with AI features powered by Google Gemini, indicating a growing adoption of Alphabet Inc.'s AI technology.
Jan 12, 2026 · 7 articles
Business
Apple Inc.: Apple Inc. announced a leadership transition with John Ternus succeeding Tim Cook as CEO, effective September 1, 2026. The company faces pressure to innovate in AI, an area where it has lagged behind rivals.
Samsung Electronics: Samsung Electronics is a rival betting on AI advances, potentially threatening the smartphone's central role, and competing with Apple Inc.
Apr 20, 2026 · 108 articles
Business
Apple Inc.: Apple Inc. is expected to launch the IPhone Air, a new ultra-thin model, which could replace the iPhone Plus line and introduce new technologies like in-house Wi-Fi chips and silicon-anode batteries. This launch is a significant product strategy shift for Apple Inc.
Samsung Electronics: Samsung Electronics is mentioned as a competitor in the slim phone market with its Galaxy S25 Edge, providing context for Apple Inc.'s IPhone Air strategy.
Aug 26, 2025 · 7 articles
Business
Apple Inc.: Apple Inc. agreed to a $250 million settlement in a class-action lawsuit, facing accusations of misleading customers about Siri's AI functionalities and delaying promised features. This settlement impacts its financial standing and reputation.
Samsung Electronics: Samsung Electronics is mentioned as a rival to Apple Inc. in the AI space, having rolled out more AI technology on its devices, putting pressure on Apple Inc. to deliver its own upgrades.
May 05, 2026 · 40 articles
Business
Apple Inc.: Apple Inc. is mentioned as a competitor that Samsung Electronics lost market share to in the Chinese smartphone market.
Samsung Electronics: Samsung Electronics is ceasing sales of televisions and home appliances in China due to intense competition and declining market share, allowing it to focus on its more profitable semiconductor business.
May 06, 2026 · 8 articles
Tech
Apple Inc.: Apple Inc. is mentioned as a competitor in the smartphone market, expanding accessibility and AI-driven interface tools, which puts pressure on Android device makers like Samsung Electronics.
Samsung Electronics: Samsung Electronics launched the One UI 9 beta program for its Galaxy S26 series, enhancing its software ecosystem and competitiveness in the smartphone market.
May 12, 2026 · 10 articles
Business
Apple Inc.: Apple Inc. will integrate Alphabet Inc.'s Gemini AI models into its Siri voice assistant and other Apple Intelligence features, aiming to enhance its AI capabilities after facing setbacks in the generative AI race. This deal builds on their existing partnership.
Samsung Electronics: Samsung Electronics's 'Galaxy AI' already uses Alphabet Inc.'s technology, demonstrating Alphabet Inc.'s existing presence in the mobile AI market, though this event primarily focuses on the Apple Inc. partnership.
Jan 12, 2026 · 7 articles
Business
Apple Inc.: Apple Inc. has reached a preliminary agreement with Intel Corporation for Intel Corporation to manufacture some of its device chips, potentially diversifying its supply chain.
Samsung Electronics: Samsung Electronics was mentioned in exploratory discussions with Apple Inc. for chip production, indicating Apple Inc.'s broader strategy for chip sourcing.
May 08, 2026 · 6 articles
International
Apple Inc.: Apple Inc. reported forecast-beating earnings, contributing to a rally in the AI sector and broader Asian markets.
Samsung Electronics: Samsung Electronics reported forecast-beating earnings, contributing to a rally in the AI sector and broader Asian markets, with its stock up around 4%.
May 03, 2026 · 41 articles
Business
Apple Inc.: Apple Inc. is mentioned as a company Dua Lipa has collaborated with, further emphasizing her curated public image and endorsement choices.
Samsung Electronics: Samsung Electronics is being sued by Dua Lipa for $15 million over the alleged unauthorized use of her image on its television packaging, which could result in significant financial penalties and reputational damage.
May 10, 2026 · 23 articles
Regulatory
Apple Inc.: Alphabet Inc. paid Apple Inc. billions to make Google Search the default search engine on Safari, a deal previously criticized by the United States — United States Department of Justice.
Samsung Electronics: The United States — United States Department of Justice previously criticized Alphabet Inc.'s AI business deal with Samsung Electronics.
May 22, 2025 · 8 articles
International
Apple Inc.: Apple Inc.'s strong earnings contributed to a tech sector rally, indirectly benefiting from investor optimism amid hopes for an end to the Iran conflict.
Samsung Electronics: Samsung Electronics saw its market capitalization surpass $1 trillion, benefiting from the tech sector's rally and investor optimism.
Apr 27, 2026 · 80 articles
Business
Samsung Electronics: Samsung Electronics is the manufacturer of the Galaxy S25 Edge, and the delay in its launch could affect Samsung Electronics's competitive positioning against other smartphone manufacturers.
Apr 04, 2025 · 6 articles
Regulatory
Samsung Electronics: Samsung Electronics was involved in exclusive agreements with Alphabet Inc. for pre-installing its search engine. Alphabet Inc. has since loosened these agreements, allowing for rival search offerings.
Apr 22, 2025 · 11 articles
Regulatory
Samsung Electronics: Samsung Electronics is mentioned in a new lawsuit by Epic Games, accusing Alphabet Inc. of conspiring with Samsung Electronics to protect its Play app store from competition.
Apr 17, 2025 · 11 articles
Business
Samsung Electronics: Samsung Electronics is developing the Samsung Galaxy with a larger battery and slimmer design, aiming to address previous battery life criticisms and enhance its product offerings.
Jul 24, 2025 · 6 articles
Business
Samsung Electronics: Samsung Electronics signed a $16.5 billion deal with Tesla, Inc. to develop AI6 self-driving chips after Tesla, Inc. scrapped its Dojo program.
Aug 25, 2025 · 24 articles
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