Business
PubMatic, an AI-powered ad tech company, has launched its first agentic advertising campaign in Spain, partnering with Havas for client Telefónica — Movistar México, a brand of Telefónica. The campaign utilized PubMatic's proprietary AI operating…
Impact: Telefónica — Movistar México, a brand of Telefónica, was the client for the agentic advertising campaign, benefiting from improved efficiency and performance in its CTV advertising efforts. This demonstrates its willingness to adopt innovative ad tech solutions.
Jun 09, 2026 · 6 articles