South Korea & Shinsegae

South Korea: South Korea is the location where the controversial marketing campaign took place, deeply offending its citizens and government officials due to its insensitive reference to a historical tragedy.

Shinsegae: Shinsegae Group, which owns a majority stake in Starbucks Korea, is facing significant criticism and a drop in its subsidiary's sales due to the controversial campaign. Its chairman issued multiple apologies and took responsibility for the incident.