Shinsegae
Tracked across 1 events · 35 articles · First seen May 19, 2026 · Last active May 27, 2026
Live sentiment trends, attention charts, and prominence tracking available on the
NewsDesk Dashboard
Business
Starbucks Korea launched a 'Tank Day' marketing campaign on May 18, the anniversary of the Gwangju Uprising, promoting 'Tank tumblers' with the slogan 'Thwack it on the table!'. This campaign was widely perceived as mocking…
Impact: Shinsegae Group, which owns a majority stake in Starbucks Korea, is facing significant criticism and a drop in its subsidiary's sales due to the controversial campaign. Its chairman issued multiple apologies and took responsibility for the incident.
May 19, 2026 · 35 articles
85
Shinsegae issued apologyStarbucks Korea 'Tank Day'...
85
Shinsegae fired chief executive StarbucksStarbucks Korea 'Tank Day'...
NEWSDESK
Track Shinsegae live
Set up alerts, explore relationships, view sentiment trends, and monitor how events impact this entity in real time.
Open Dashboard