Lee Jae Myung & Shinsegae
1 shared events · Importance 3 · Last updated May 26, 2026
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Lee Jae Myung: Lee Jae Myung, the President of South Korea, publicly condemned Starbucks' campaign, calling it 'inhumane and disgraceful behavior' and demanding an apology, amplifying the public backlash.
Shinsegae: Shinsegae Group, which owns a majority stake in Starbucks Korea, is facing significant criticism and a drop in its subsidiary's sales due to the controversial campaign. Its chairman issued multiple apologies and took responsibility for the incident.
May 19, 2026 · 35 articles
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