Shinsegae & Starbucks

Shinsegae: Shinsegae Group, which owns a majority stake in Starbucks Korea, is facing significant criticism and a drop in its subsidiary's sales due to the controversial campaign. Its chairman issued multiple apologies and took responsibility for the incident.

Starbucks: Starbucks, through its South Korean operation, launched a controversial marketing campaign that led to public outrage, boycotts, and a significant drop in sales. The company issued multiple apologies and initiated an investigation.